Vitality Publishing is an international special-interest media group. Founded in 2010 and based in London creating special-interest publications, websites and events for people who are passionate about their interests.

Our core brands are Loaded and Superbike both in print and online at loaded.co.uk and superbike.co.uk.

Vitality Publishing sells its magazines worlddwide; we attract more than a million unique visitors to our websites; and we sponsor many annual live events that attract hundreds of thousands of enthusiasts. In addition, Vitality exports, syndicates or licenses its publications to other countries internationally.